55 Quick SEO Tips Even Your Mother Would Love

1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.
2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.
3. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.
4. Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.
5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.

6. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.
7. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.
8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.
9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.
10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.
11. Check for canonicalization issues – www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.
12. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html.
Ditch the index.html or default.php or whatever the page is and always link back to your domain.
13. Frames, Flash and AJAX all share a common problem – you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.
14. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.
15. Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.
16. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.
17. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.
18. Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.
19. Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.
20. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.
21. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.
22. When optimizing your blog posts, optimize your post title tag independently from your blog title.
23. The bottom line in SEO is Text, Links, Popularity and Reputation.
24. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.
25. Give link love, Get link love. Don’t be stingy with linking out. That will encourage others to link to you.
26. Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both.

27. If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold.
28. Some of your most valuable links might not appear in web sites at all but be in the form of e-mail communications such as newletters and zines.
29. You get NOTHING from paid links except a few clicks unless the links are embedded in body text and NOT obvious sponsored links.
30. Links from .edu domains are given nice weight by the search engines. Run a search for possible non-profit .edu sites that are looking for sponsors.
31. Give them something to talk about. Linkbaiting is simply good content.
32. Give each page a focus on a single keyword phrase. Don’t try to optimize the page for several keywords at once.
33. SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present.
34. SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily.
35. Cater to influential bloggers and authority sites who might link to you, your images, videos, podcasts, etc. or ask to reprint your content.
36. Get the owner or CEO blogging. It’s priceless! CEO influence on a blog is incredible as this is the VOICE of the company. Response from the owner to reader comments will cause your credibility to skyrocket!
37. Optimize the text in your RSS feed just like you should with your posts and web pages. Use descriptive, keyword rich text in your title and description.
38. Use captions with your images. As with newspaper photos, place keyword rich captions with your images.
39. Pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the page. Pay attention to keyword text, headings, etc.
40. You’re better off letting your site pages be found naturally by the crawler. Good global navigation and linking will serve you much better than relying only on an XML Sitemap.
41. There are two ways to NOT see Google’s Personalized Search results:
(1) Log out of Google
(2) Append &pws=0 to the end of your search URL in the search bar
42. Links (especially deep links) from a high PageRank site are golden. High PR indicates high trust, so the back links will carry more weight.
43. Use absolute links. Not only will it make your on-site link navigation less prone to problems (like links to and from https pages), but if someone scrapes your content, you’ll get backlink juice out of it.
44. See if your hosting company offers “Sticky” forwarding when moving to a new domain. This allows temporary forwarding to the new domain from the old, retaining the new URL in the address bar so that users can gradually get used to the new URL.
45. Understand social marketing. It IS part of SEO. The more you understand about sites like Digg, Yelp, del.icio.us, Facebook, etc., the better you will be able to compete in search.
46. To get the best chance for your videos to be found by the crawlers, create a video sitemap and list it in your Google Webmaster Central account.
47. Videos that show up in Google blended search results don’t just come from YouTube. Be sure to submit your videos to other quality video sites like Metacafe, AOL, MSN and Yahoo to name a few.
48. Surround video content on your pages with keyword rich text. The search engines look at surrounding content to define the usefulness of the video for the query.
49. Use the words “image” or “picture” in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words.
50. Enable “Enhanced image search” in your Google Webmaster Central account. Images are a big part of the new blended search results, so allowing Google to find your photos will help your SEO efforts.
51. Add viral components to your web site or blog – reviews, sharing functions, ratings, visitor comments, etc.
52. Broaden your range of services to include video, podcasts, news, social content and so forth. SEO is not about 10 blue links anymore.
53. When considering a link purchase or exchange, check the cache date of the page where your link will be located in Google. Search for “cache:URL” where you substitute “URL” for the actual page. The newer the cache date the better. If the page isn’t there or the cache date is more than an month old, the page isn’t worth much.
54. If you have pages on your site that are very similar (you are concerned about duplicate content issues) and you want to be sure the correct one is included in the search engines, place the URL of your preferred page in your sitemaps.
55. Check your server headers. Search for “check server header” to find free online tools for this. You want to be sure your URLs report a “200 OK” status or “301 Moved Permanently ” for redirects. If the status shows anything else, check to be sure your URLs are set up properly and used consistently throughout your site.

21 Essential SEO Tips & Techniques

1. Commit yourself to the process. SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.
2. Be patient. SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.
3. Ask a lot of questions when hiring an SEO company. It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.
4. Become a student of SEO. If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great web resources (like Search Engine Land) and several terrific books you can read. (Yes, actual printed books!) See our What Is SEO page for a variety of articles, books and resources.
5. Have web analytics in place at the start. You should have clearly defined goals for your SEO efforts, and you’ll need web analytics software in place so you can track what’s working and what’s not.
6. Build a great web site. I’m sure you want to show up on the first page of results. Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.
7. Include a site map page. Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links. I tell clients 75 is the max to be safe.
8. Make SEO-friendly URLs. Use keywords in your URLs and file names, such as yourdomain.com/red-widgets.html. Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it. Related bonus tip: Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.
9. Do keyword research at the start of the project. If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.
10. Open up a PPC account. Whether it’s Google’s AdWords, Microsoft adCenter or something else, this is a great way to get actual search volume for your keywords. Yes, it costs money, but if you have the budget it’s worth the investment. It’s also the solution if you didn’t like the “Be patient” suggestion above and are looking for instant visibility.
11. Use a unique and relevant title and meta description on every page. The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. Related bonus tip: You can ignore the Keywords meta tag, as no major search engine today supports it.
12. Write for users first. Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Yes, you need keywords in the text, but don’t stuff each page like a Thanksgiving turkey. Keep it readable.
13. Create great, unique content. This is important for everyone, but it’s a particular challenge for online retailers. If you’re selling the same widget that 50 other retailers are selling, and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity. Write your own product descriptions, using the keyword research you did earlier (see #9 above) to target actual words searchers use, and make product pages that blow the competition away. Plus, retailer or not, great content is a great way to get inbound links.
14. Use your keywords as anchor text when linking internally. Anchor text helps tells spiders what the linked-to page is about. Links that say “click here” do nothing for your search engine visibility.
15. Build links intelligently. Begin with foundational links like trusted directories. (Yahoo and DMOZ are often cited as examples, but don’t waste time worrying about DMOZ submission. Submit it and forget it.) Seek links from authority sites in your industry. If local search matters to you (more on that coming up), seek links from trusted sites in your geographic area — the Chamber of Commerce, local business directories, etc. Analyze the inbound links to your competitors to find links you can acquire, too. Create great content on a consistent basis and use social media to build awareness and links. (A blog is great for this; see below.)
16. Use press releases wisely. Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. Related bonus tip: Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.
17. Start a blog and participate with other related blogs. Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. Related bonus tip: Put your blog at yourdomain.com/blog so your main domain gets the benefit of any links to your blog posts. If that’s not possible, use blog.yourdomain.com.
18. Use social media marketing wisely. If your business has a visual element, join the appropriate communities on Flickr and post high-quality photos there. If you’re a service-oriented business

op Ten Adsense Tricks

Here is a breakdown of the Top Ten Adsense Tricks I have found to boost your commissions:

1. When adding Adsense ads to your web site/web page, it's important that you make the ads blend in as a part of your web page. They shouldn't look like ads. People are negative and often oblivious to advertising. They search the internet looking for content and information, not ads. Especially Banners - they have a less of 0.5% response. Their days are over. Imagine if you have an Adsense ad looking like the typical Banner with different colors. It will not be profitable.
   
2. Text ads are better than image ads. Like before, people are more responsive to text than images. In a way it is considered as a part of the online document and is more clickable.
   
3. Don't Use Border ads. One of the best tricks is to erase the borders of Adsense ads and make them, again, having the same color with your web site's background. You can use the color palettes to choose the right colors in Adsense set-up.
   
4. Don't use any other advertisements. The first reason is to be legitimate according to Google's Rules and the second more practical reason is that you do not want to distract your visitor's attention and go somewhere else without clicking your Adsense ads.
   
5. Placement of your Ads. Even if you have the best Ad, people will not respond if they don't see it instantly. The best place to see the ad is the top of your web page and the next is aside your document's text. Visitors will click it more frequently since it will look like your text.
   
6. Legitimate ways of accumulating traffic. Some people use Google Adwords and other Pay-per-click search engines. The problem here is to search very carefully for the right niche and keywords in order to make your campaigns profitable. Other ways are link popularity techniques like link exchange directories, software or even mass blog submission techniques. Don't use link farms and classifieds for that, because the search engine's algorithms are extremely clever and they will ban your listings.
   
7. Do not rely on one web site. Yes, you can make money with one web site but try to make as more as possible.
   
8. Relevant content is the key to any successful web site. Articles are one of the best tactics to create huge web sites that will be crawled by search engine's robots. Don't forget search engines exist to provide relevant content at first.
   
9. Use site maps. Google's site maps visit your site and crawl it much sooner that any other submission process. More information is here: http://www.google.com/webmasters/sitemaps
   
10. Use only Relevant ads. It's one of the most important factors for Adsense success. If the user is unable to find a relevant ad in your page, they won't click the ad. Would you? So it's critical to create relevant resources for your web page.
    

40 High Paying Keywords Adsense – Januari 2011

    1. Purchase Structured Settlements – 53.48
    2. Mesothelioma Lawyers San Diego – 51.47
    3. Secured Loan Calculator – 51.35
    4. Structured Settlement Investments – 50.45
    5. Endowment Selling – 50.35
    6. Mesothelioma Patients – 50.23
    7. Mesothelioma attorney san diego – 50.07
    8. Austin Texas dwi lawyers – 50.03
    9. New York Mesothelioma Lawyers – 50.01
    10. Phoenix dui lawyers – 50.01
    11. Secured Loans – 50.01
    12. Insurance Auto – 50.00
    13. Phoenix dui attorney – 50.00
    14. car free insurance online quote – 50.00
    15. students debt consolidation loans – 49.96
    16. Pennsylvania mesothelioma lawyers – 49.87
    17. data recovery Denver – 49.71
    18. adverse credit remortgages – 49.56
    19. bad credit remortgages – 49.47
    20. data recovery service los angeles – 49.37
    21. Consolidating Students Loan – 49.30
    22. Students Loan Consolidation Rates – 49.17
    23. Boston dui lawyers – 49.02
    24. memphis car insurance – 48.86
    25. conference calling companies – 48.64
    26. dui attornes los angeles – 48.60
    27. georgia car accident lawyers – 48.36
    28. san diego dui defense – 48.32
    29. Phoenix arizona dui lawyers – 48.28
    30. Los angeles dwi attorneys – 48.20
    31. Student Consolidation Loans – 48.15
    32. free quote for car insurance – 48.11
    33. irs tax lawyers – 48.08
    34. nj auto insurance – 48.08
    35. dui san diego – 48.01
    36. Los Angeles Criminal Defense Attorney – 48.00
    37. Consolidating Private Student Loans – 47.96
    38. Personal Injury Lawyer Chicago – 47.83
    39. Personal Injury Attorney Pennsylvania – 47.82
    40. Auto Insurance – 47.81

Highest Paying Adsense Keywords for the year 2011 list

97.44	domains yahoo
79.81	domain name yahoo
68.91	dc hair laser removal washington
66.15	law lemon wisconsin
51.14	hair removal washington dc
41.97	domain registration yahoo
40.36	benchmark lending
38.05	domain yahoo
37.86	yahoo web hosting
37.29	hair laser removal virginia
36.59	peritoneal mesothelioma
36.55	ca lemon law
34.13	best buy gift card
31.1	adverse credit remortgage
30.98	mesothelioma information
29.77	law lemon ohio
29.34	att call conference
29.1	insurance medical temporary
28.95	illinois law lemon
28.78	mesothelioma symptoms
28.51	angeles drug los rehab
28.26	personal injury solicitor
28.23	att go
28.03	accident car florida lawyer
27.11	google affiliate
27.11	at t wireless
26.31	100 home equity loan
26.28	mcsa boot camp
26.19	anti spam appliance
26.17	adverse remortgage
26	chicago hair laser removal
25.98	att conference
25.84	at and t
25.45	laser hair removal maryland
25.15	mesothelioma
24.88	buy gift card
24.8	mesotheloma
24.52	student loan consolidation program
24.45	california law lemon
24.3	event management security
24.15	canada personals yahoo
24.15	orlando criminal attorney
23.78	uk homeowner loans
23.71	vioxx lawsuit
23.55	compare life assurance
23.34	criminal defense federal lawyer
23.29	american singles
23.09	federal criminal defense attorney
23.07	laser hair removal manhattan
23.03	att prepaid wireless
23	fortis health insurance temporary
22.93	miami personal injury lawyer
22.75	hair removal chicago
22.74	at and t cell phones
22.61	refinance with bad credit
22.47	malignant mesothelioma
22.45	lease management software
22.34	primary pulmonary hypertension
22.27	miami personal injury attorney
22.24	anti spam lotus notes
22.23	life insurance quotes
21.91	egg credit
21.8	anti spam exchange server
21.77	lemon law
21.67	google adsense
21.67	best consolidation loan student
21.63	refinance with poor credit
21.49	employee leasing
21.36	student loan consolidation center
21.35	buyer mortgage note
21.34	federal student loan consolidation
21.33	symptoms of mesothelioma
21.31	city hair laser new removal york
21.2	att wireless com
21.15	san diego dui lawyer
21.14	indiana law lemon
21.1	law lemon michigan
20.8	angeles criminal defense los
20.8	refinancing with poor credit
20.64	home equity loan
20.64	action class lawsuit vioxx
20.49	term life assurance
20.47	e loan
20.46	celebrex lawyer
20.37	vasectomy reversal
20.36	mortgage rates refinancing
20.28	attorney law lemon
20.28	consolidate student loans
20.17	home equity loans
20.11	mesothilioma
19.99	new york personal injury lawyer
19.98	home equity loan rates
19.97	auto insurance quotes
19.93	georgia law lemon
19.9	homeowner loans
19.73	equity loan rates
19.68	administration lease software
19.63	egg credit card
19.58	student consolidation loans
19.55	microsoft anti spam
19.41	mesothelioma prognosis
19.29	second mortgages
19.26	21 auto century insurance
19.25	employee florida leasing
19.21	federal consolidation loan
19.17	equity loan
19.14	personal injury attorney colorado
19.03	accident lawyer michigan
19.02	refinancing with bad credit
19.02	home equity line of credit rates
19.01	federal consolidation
18.96	non profit debt consolidation
18.95	pay per click affiliate
18.86	city hair new removal york
18.85	acid reflux disease diet
18.77	refinance poor credit
18.75	equity loans
18.73	student loan consolidate
18.6	consolidate loans
18.51	secured loans
18.49	criminal lawyer new york
18.43	affiliate per click
18.29	chicago personal injury lawyer
18.29	los angeles dui lawyer
18.19	att prepaid
18.1	angeles criminal defense lawyer los
18.04	critical illness insurance life
18.03	irs lawyer tax
18.03	laser hair removal new york
18.02	comcast high speed
17.98	personal yahoo
17.78	san diego dui attorney
17.77	michigan personal injury
17.73	automobile law lemon
17.66	cheap insurance life term
17.52	home loans refinancing
17.51	consolidate college loans
17.45	cheap life insurance
17.38	vioxx law suit
17.32	student loan refinance
17.3	car hire alicante spain
17.28	tax attorney
17.28	refinancing my home
17.24	criminal dallas lawyer
17.24	line of credit home equity
17.23	litigation vioxx
17.2	at and t phones
17.15	criminal defense attorney los angeles
17.14	commodity online trading
17.13	home equity rates
17.12	adsense
17.12	law lemon mass
17.11	equity home
17.1	arizona law lemon
17.09	child molestation attorney
17.09	home line of credit
17.06	alicante car rental spain
17.03	attorney defense federal
17.02	san diego criminal attorney
16.79	injury lawyer new york
16.78	attorney injury new personal york
16.77	at and t mobile
16.72	pleural mesothelioma
16.61	augmentation breast diego san
16.61	home equity poor credit
16.6	health insurance temporary
16.6	compensation mesothelioma
16.6	21st century insurance
16.52	cheap insurance medical
16.51	angeles criminal lawyer los
16.49	low cost term life insurance
16.48	home refinance loans
16.45	eloan
16.44	life insurance quote
16.39	cheap life assurance
16.33	125 equity loan
16.32	anti spam exchange
16.31	credit equity home line
16.3	att go phone
16.3	dui florida lawyer
16.27	hair removal new york
16.14	merchant account international
16.11	vioxx class action
16.1	125 home equity loan
16.1	life insurance quote online
16.09	consolidation loan
16.04	equity line of credit
16.02	carolina law lemon north
16.02	equity rates
15.87	direct home insurance line
15.86	angeles attorney los tax
15.85	credit home line
15.81	term insurance
15.81	auto insurances
15.8	debtfreedirect
15.8	refinance comparison
15.77	acid reflux treatment
15.77	bad credit mortgage refinance
15.73	college loan refinance

ADSENSE TRICKS

Adsense Trick 1

This Adsense trick might even be bordering on Adwords trick territory, but here goes anyway. When you create an Adwords advert, you can specify what URLs you want your ad to appear on in the content network. In other words, if you know of a very popular site in your niche, you could try and direct some of its traffic to your site by specifying that your ad will appear on that site only. Your advert will appear as typical Adsense that visitors can click on and for which the owner of that site will get paid. Yes, you will be paying your competitor for clicks on your ads, but it may be worth it for the gain in traffic you experience.
You may have seen the infamous "Are you sick of Digitalpoint forums" advert that was targeted to appear on none other than Digitalpoint pages. Whilst there is heated debate over the ethics of such marketing strategies (some call it too aggressive), there is no doubt that it created huge publicity for Wickedfire.
I've seen less controversial example of this kind of URL targeting in the appearance of John Chow's adverts on webmaster-talk, also.

Adsense Trick 2

The above Adsense trick is but one side of the coin. The other side of the coin is the ability to prevent adverts for certain URLs from appearing on your pages. Simply collect a list of offending URLs and enter them in the Adsense Competitive Ad Filter. If no display/destination URL is apparent on the advert, you may need to download and install the Google Adsense preview tool.  Once the URL is in the Competitive Ad Filter, adverts for it will no longer appear.

Adsense Trick 3

This Adsense trick is all about the blending of your adverts. As a general rule, Adsense that sticks out like a sore thumb is a Bad Thing. Vistors will usually not click on these ads. Whilst blending the display of the adverts will go some way to giving your whole page a more coherent look and feel, some Adsense publishers go further and disguise their Adsense as navigational links. They do this by doing the following:

• adopting the same styles for the Adsense that are used for other links on the page. This means using the same font, colour, weight, underline etc.
• making the background of the Adsense the same colour as the background of the page.
• making the border the same colour as the page.

Adsense Trick 4

This technique is at the other end of the spectrum to blending adsense: draw the viewer's attention to the adverts by decorating them. I've seen different variations of this method. There is the plain old "look at this" graphic, similar to that seen on the Adsense here. Then there are the more elaborate designs that make it look like the Adsense is actually a part of the image. If you look closely, there is an example of decorated Adsense on this page.

Adsense Trick 5

Use "images only" as the format of your Adsense. Often, when you select Text and image ads for your ad unit, you will get text ads displayed, making the image variety a novelty. Adding image ads to your pages can brighten them up and take the place of graphics you would otherwise add. The only problem with selecting image ads only is that you are then narrowing down the list of advertisers who will display their ad on your site. It could be that there are only one or two advertisers that use this formart - or sometimes none. The best thing to do is try it out and check that you get a good variety of adverts displayed.

Adsense Trick 6

Use link units. This is the forgotten format for Adsense. Link units can blend seemlessly into your page content. Always, the trick is to test, test and test some more. Many use link units because they can be confused with menu navigation, and others even manipulate their navigational links to look like Adsense link units.

Adsense Trick 7

If you create a new colour scheme for your Adsense, save it. This means that you can use it again later, without having to go through the whole rigmarole of determining what colours to use. Even if you think you'll never use the colour scheme again - save it anyway, just to be on the safe side.

Adsense Trick 8

Always, always, always use different channels for your different websites. If you are trying to sell a websites whose revenue comes from Adsense, interested bidders will insist on you breaking down Adsense figures by channel so that they can know for sure just how much is attributable to the site being sold.
Additionally, it will help you assess how well each of your ad units is performing. If you aren't monitoring performance, you won't be able to improve it effectively.

Adsense Trick 9

All those hypnotherapists or salespeople out there will be familiar with the "yes set". Establish a pattern where the customer gets into the habit of saying "yes", and then pop the all important question (whatever that may be). The theory is that because the customer has already established the habit of saying "yes", they are more likely to continue. This Adsense trick establishes a pattern in a similar way, and I've seen it used only rarely.
What some publishers do is present a sequence of thumbnail images on their page that are so small that the viewer has to click on them to view the larger version of the image. After the "click to enlarge" habit is firmly installed, the viewer is a little click happy by the time they reach the publisher's strategically placed image Adsense.

Earn More with Adsense: Tips & Layout Optimization Tricks for High CTR

oogle Adsense is perhaps the easiest way to attract advertisers from across the globe to your blog. Just submit your blog or website to Google for approval and if their content team approves your content, you are ready to place contextual text ads on your websites. Every time a reader clicks an AdSense ad link, the AdWords advertiser pays Google a small fee and Google splits the revenue with you.

Now you know how to make money with Google Adsense but to help you improve AdSense performance (and advertising revenue), here are some of the best Google Adsense Tips and Tricks for making more money (profit) from the Google Adsense program.

Tips to Increase Google AdSense Earnings

a. Strictly follow the rules mentioned in Adsense policies. You will always earn more revenue from Adsense by playing it clean.

b. Never modify the Google Adsense HTML code. If have trouble embedding AdSense code in your WordPress or Blogger template, take help of the AdSense support forums or send an email to your AdSense account manager.

c. Never ask your friends or visitors to click on your Google ads. Google takes click fraud very seriously. Do not include incentives of any kind on your site for users to click on your ads. Don't label Google ads with text other than "sponsored links" or "advertisements.".

d. Don't click on your own ads - Google is much smarter than you think and can discover invalid clicks through IP addresses, site navigation patterns, etc. If you working on a new design for your site, avoid reloading your pages (with AdSense) excessively. You can turn off AdSense temporarily and avoid invalid CPM impressions. Or you can use the unofficial Google Adsense Sandbox Tool that is accessible from Firefox, IE and other browsers to see what kind of Google ads will be served based on content (website address URL) or keywords.

e. Don't place ads in pop-up windows, error pages or even empty pages. Update: With the new AdSense policy change, you can probably place ads on 404 pages. Check with the AdSense support team.

f. Don't start a "adsense asbestos" or "home equity loan rates" website merely to make money from accidental clicks. You will never make money out these Made for Adsense websites. Instead, write on topics what you are passionate about. Don't waste your money on high-paying adsense keywords lists. Stay away from AdSense Adwords arbitrage.

g. For short articles, CTR is best when ads are placed just above the content.

h. For long articles, CTR will improve if you place ads somewhere in middle of the content or just where the article ends - when visitors are done reading the article, they may be looking for related resources.

i. Use Text Ads instead of Image Ads as users get more options and the payout is often higher. If you still want to display image ads (for CPM), consider ad formats like the 300x250 medium rectangle or the 160x600 wide skyscraper as they support also support rich multimedia and the new gadget ads.

j. Google Ads with no background color and no borders will always perform better. Make the border color and background color same as your page background color.

k. Always put ads above the main fold. Make sure that the ad unit with the highest clickthrough rate is the first instance of the ad code that appears in your HTML source. Since the first ad unit is always filled before the rest, you want to make sure that ad unit is located in the best placement on your page.

l. Try setting the ad link URL color to a lighter shade. If your text is black, you may make the adlink as light gray or something like #666.

m. Go Wide - The large rectangle (336x280) is the best paying Adsense format especially for text ads. Try using the 336x280 large rectangle, 300x250 medium rectangle, or 160x600 wide skyscraper.

n. Don't places images next to Google ads as that will invite a permanent ban to your AdSense account.

o. Blend AdLinks with other navigation links or place horizontal adlinks at the top of your webpage. AdSense publishers are permitted to click on link unit topics on their web pages, provided that they do not click on any Google ads on the resulting page.

p. You should try adding a unit near the comments senction of your blog. See more AdSense tweaks.

q. You can put upto 3 adsense units on a page. Try putting a large skyscraper on the right navigation sidebar of your website. That area is close to the browser scrollbar. You can also add 2 AdSense for search boxes and 3 adlink units.

r. The first few lines of your content are an important factor for determining what Ads are served on your webpage. That's the right place to put keywords in bold (strong or <b> tags) or header tags (h1, h2, etc).

s. Always select the setting to open Google Adsense search box results in a new browser window, so you won't lose your visitors. Click the Open search results in a new browser window checkbox and this add target="google_window" to your form tag.

t. Maximum people think the search box is on the top right corner. So you know where to put it.

u. Always syndicate full text RSS feeds and then monetize your feeds with a 468x60 ad in RSS feeds.

v. Monitor the AdSense performance of individual web pages with Google Analytics

w. For low CTR pages, try changing titles or adding more relevant content to get better focused ads. Alse see: Get relevant Google Ads

x. Block low paying advertisers with Filters. Why to loose a visitor for an ad that will only pay you a cent. Use Overture or Google Adwords Keywords tool to discover keywords that are less popular with advertisers.

y. Learn how to implement AdSense Revenue sharing if you run a site with multiple authors and need to pay your writers based on advertising revenue generated from their articles.

z. Experiment with color schemes and layouts using split testing. You are the best judge when it comes to choosing ad formats for your own website.

Even Google doesn't offer the best advise always. For instance, in the visual heat map, Google suggests that webmasters are best served by positioning ads on the upper left-hand side of a Web page but if you go to any search page on Google, the ads the mostly in the right.